Valuing Content Over Style

The fact that things are not always what they seem is one that cannot have been lost on many people. This is something that has to be borne in mind when considering a company’s claims that they are environmentally conscious – after all, there is a benefit to being seen to care which goes beyond people’s goodwill. If you can enjoy the financial benefits of being seen as caring while doing nothing to demonstrate that you actually care, then you can make money without spending it, or making any real effort.

This is why it is important to look into a company’s credentials before giving brand loyalty. If your supermarket claims to be environmentally-friendly, don’t just take their word for it. Instead, ask where they source their fruit and veg, and where they get the meat for their deli counter. Have a look at the amount of packaging they use for their own-brand products and how much brand name stock they sell which falls foul of guidelines on environmental matters. It is important to see that they are doing all they can.

When you give your loyalty to a certain brand or supermarket, you are rewarding them for coming up to your standards, and companies that are “offenders” on certain ethical fronts are only likely to change their practices if they see their profits falling or failing to reach the heights they had hoped for. So don’t just take their word for it, see what they are actually doing to support their claims.

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